The chapter in your story you keep trying to skip over.
Why do you keep editing it out?
The chapter in your story you keep trying to skip over.
The part where you couldn’t get off the floor, The launch you cancelled. The year your goals were left to the side. You write the About page, get to that stretch of your life, and quietly skip to the rebuild. Cleaner that way. Safer.
But here’s what’s happening on the other side of the screen. A woman is googling at 11pm, typing the exact words you’re too embarrassed to say out loud. She doesn’t need another polished business owner. She needs proof that someone didn’t get stuck in the same chapter she’s currently living.
Want closer support?
Let me be your coach/guide. Let’s journey together, one to one for 6 or 12 weeks.
You think your burnout makes you less credible. It’s the thing that attracts your dream people.
Here’s the thing nobody tells you. The part of your story you’re trying to skip past? That’s the part she’s actually looking for. Not the after photo. Not the five-step framework. The messy middle bit. The falling apart. The 2am crying on the kitchen floor wondering if you’ve ruined everything. That’s what she’s googling at midnight.
That’s the chapter she needs to know someone else survived.
Polished people are exhausting to follow.
You can feel it the moment you land on one. Everything’s a bit too neat. The photos all match. The captions sound clever in that way that took an hour to write. The offers come wrapped in beige and a smile that never slips. It looks lovely. It also looks like nobody actually lives there.
You’re scared that if you stop performing, no one will trust you to lead.
But here’s what’s actually happening on the other side of the screen – your reader is tired. She’s been sold to by women who seem to have skipped the hard parts. She’s looking for the woman who still wonders if she’s worthy. The one who gets butterflies every time she hits post on a reel. The one quietly asking, inbetween school runs, work and church, will this ever actually get easier?
Being perfect is an act. A mask. And masks are exhausting to wear, especially when you’re trying to build something that actually reflects you.
Take it off.
What transforms people, what actually makes them lean in, is seeing the real you. The messy you. The work-in-progress you who hasn’t figured it all out and isn’t pretending to. A brand built on highlight reels won’t stand, and honestly, neither will a life built that way. But your true self, expressed in its weird and wonderful way, is the thing that makes you impossible to scroll past. Your story isn’t the thing to hide, it’s the building blocks of your purpose, your calling.
Being authentic without being a car crash
There’s a difference between honesty and oversharing, and your brand lives in that gap.
The scar is the part that’s healed enough to teach from. The wound is the part still bleeding, the part you’re processing in voice notes to your best friend at 11pm. One belongs in your About page. The other belongs in your journal, in your therapy session, your prayer time.
You’re not afraid of being seen. You’re afraid of being seen too soon.
So start small. One line in your About page that names what you walked through. One sentence at the top of your next post: “I built this after the season that nearly broke me.” You don’t owe anyone the full timeline, the diagnosis, the messy middle. You owe them the truth of what you learned and who you became.
Share the scar, not the wound. What you’ve journeyed through can help someone else. Trust that your story is enough.
Then do that one small next step.
Finish the sentence on your about me page. Add that reel to Instagram. Share the painting. Believe what GOd has put in you, and everything you’ve gone through will not be wasted but will be exactly what someone needs.
Need some help?
I’ve got 3 things for you.
Design your dreams – a self study journey to craft the life path of your dreams. What do you want? What are your dreams? What needs to change in life? This video course will walk you through it all in a 4-12 week journey.
Brand New Era – A self discovery journey to share the message God put on your heart and to heal what’s held you back from shouting it from the rooftops.
Want closer support?
Let me be your coach/guide. Let’s journey together, one to one for 6 or 12 weeks.