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It starts with the dream

Business, Coaching, Content Creation, Identity, Inner healing, Mindset, Podcast, Youtube
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June 29, 2026

Why Christian women don’t start their business

3 Reasons Christian women don't start their businesses

Have you ever felt like God has given you a story to share, but something keeps holding you back?

In this episode, I explore the three biggest reasons I see Christian women hesitate to start the business, ministry or message God has placed on their hearts. Drawing from my own journey of overcoming fear, healing from childhood wounds, and stepping into coaching, I share how God can use your story, even the messy parts, to bring hope and transformation to others.

If you’ve ever thought “I’m not qualified,” “I’m not ready,” or “I still don’t know what I’m meant to do,” this episode is for you.

You don’t need to have all the answers before you begin. You simply need to be willing to take the next step.

Listen on Spotify

watch on youtube

In This Episode

00:00 Why so many Christian women keep their gifts and message hidden

02:30 Fear of being seen, judged and rejected, and how childhood experiences can shape our confidence

07:45 How God brings healing so we can share our story with courage

11:00 The lie that you’re “not qualified” and why you don’t need to have everything figured out before helping others

16:30 Why people connect most with someone who is just a few steps ahead, not someone who appears perfect

20:15 The danger of waiting for the “perfect” idea and how overthinking keeps you stuck

24:00 Why your testimony is your greatest asset in a calling-led business

27:30 Practical questions to uncover the message God has already given you

30:15 Simple ways to start sharing today without expensive websites or complicated tech

32:30 An introduction to my new 12-week coaching programme, Called, for Christian women ready to turn their story into impact and income.

Key Takeaways

  • Your story has the power to encourage, equip and transform someone else.
  • Healing often comes before boldness.
  • God doesn’t call the qualified. He qualifies the called.
  • You don’t need to be perfect to help others. You simply need to be faithful.
  • Clarity comes through action, not endless planning.
  • Your experiences can become coaching, courses, journals, workshops, products or a ministry that serves others.

Reflection Questions

  • What experience has God brought you through that could encourage someone else today?
  • What fear has been keeping you silent?
  • What do you wish someone had told you when you were at your lowest point?
  • If you believed you were already qualified by God, what would you start this week?

Ready to Go Deeper?

If you’re a Christian woman who knows God is calling you to share your story, build a purpose-led business or create an offer that genuinely helps others, I’d love to support you.

My new 12-week coaching programme, Called, combines biblical identity, inner healing, coaching and practical business strategy to help you confidently step into your calling.

Send me a DM or book a discovery call to find out more.

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Your burnout story matters

Instagram

You're telling me your story and my mind has created a brand for you 😂 True story last week I was coaching someone who I've coached for over a year. 

As she's telling me something God spoke to her on and the lessons she's learned in her wilderness season my mind made up a brand name, a logo and where to start to share her lessons. 

For my own fun I mocked up the logo and made her a banner so substack and told her how exactly she could easily start sharing her message and in essence start a business. It took me less than an hour.

It can be that simple to come up with a name, create a logo and a banner and start posting on substack or Instagram.

She has a story that will impact others. You do too. It needs to be heard.

If you want support in pulling it together I have 3 spots for July for a beta coaching experience. 12 weeks, 1:1 coaching, self study videos and workbooks to get it out of your head and into paper so you know what your message is, who it's for, the transformation you can facilitate and how you do it uniquely.

Book a call bit.ly/DCCalled

.

.

#womenempoweringwomen #shareyourstory #becomeacoach #femalebusinessowner #useyourvoice
•
Follow
You're telling me your story and my mind has created a brand for you 😂 True story last week I was coaching someone who I've coached for over a year. As she's telling me something God spoke to her on and the lessons she's learned in her wilderness season my mind made up a brand name, a logo and where to start to share her lessons. For my own fun I mocked up the logo and made her a banner so substack and told her how exactly she could easily start sharing her message and in essence start a business. It took me less than an hour. It can be that simple to come up with a name, create a logo and a banner and start posting on substack or Instagram. She has a story that will impact others. You do too. It needs to be heard. If you want support in pulling it together I have 3 spots for July for a beta coaching experience. 12 weeks, 1:1 coaching, self study videos and workbooks to get it out of your head and into paper so you know what your message is, who it's for, the transformation you can facilitate and how you do it uniquely. Book a call bit.ly/DCCalled . . #womenempoweringwomen #shareyourstory #becomeacoach #femalebusinessowner #useyourvoice
4 hours ago
View on Instagram |
1/8
CALLED is now open for enrollment! I've got a value packed offer to take 3 women on this month for a 12 week journey to turn their story and experience into a service or product to create impact and income, 

We'll have 8 coaching calls that will run alongside weekly self study videos to go deep into your lived experience, pull out the gold that your ideal client needs right now.

You'll start with getting rooted in your identity in Christ, because that is the foundation for everything. When we know that, we don't need to push and strive because we know who he has made us, that he is with us and that in our weakness he is made strong.

We'll then look at the MILESTONES in your life, pulling out the shareable lessons. 

Along with your MASTERY, the gifts God blessed you with alongside the skills you've learnt in the highs and lows - combining these to offer something unique, that only YOU can offer.

You'll get clear on who your ideal client is and what makes you the answer to her prayer.

Module 3 focuses on the MESSAGE God has put in you, the motto of your life that you need your ideal women to know.

You'll also get the practical steps of how to share your message easily and remove the stress and overwhelm from content creation.

Module 4 wraps up with mindset and inner healing. I'll guide you as we partner with the great physician to uncover the wounds, lies and beliefs that keep us stuck from sharing our voice and being the women God has called us to be. 

I look forward to speaking with you, send me a DM or book a call bit.ly/DCCalled

.

. #GetUnstuck #RenewYourMindset #LifeDesignJourney #CrisisToClarity #WalkingInPurpose #HeartLedDreams #KingdomPurpose #CalledAndChosen #FaithOverFear #KingdomLiving #BoldInChrist
CALLED is now open for enrollment! I've got a value packed offer to take 3 women on this month for a 12 week journey to turn their story and experience into a service or product to create impact and income, 

We'll have 8 coaching calls that will run alongside weekly self study videos to go deep into your lived experience, pull out the gold that your ideal client needs right now.

You'll start with getting rooted in your identity in Christ, because that is the foundation for everything. When we know that, we don't need to push and strive because we know who he has made us, that he is with us and that in our weakness he is made strong.

We'll then look at the MILESTONES in your life, pulling out the shareable lessons. 

Along with your MASTERY, the gifts God blessed you with alongside the skills you've learnt in the highs and lows - combining these to offer something unique, that only YOU can offer.

You'll get clear on who your ideal client is and what makes you the answer to her prayer.

Module 3 focuses on the MESSAGE God has put in you, the motto of your life that you need your ideal women to know.

You'll also get the practical steps of how to share your message easily and remove the stress and overwhelm from content creation.

Module 4 wraps up with mindset and inner healing. I'll guide you as we partner with the great physician to uncover the wounds, lies and beliefs that keep us stuck from sharing our voice and being the women God has called us to be. 

I look forward to speaking with you, send me a DM or book a call bit.ly/DCCalled

.

. #GetUnstuck #RenewYourMindset #LifeDesignJourney #CrisisToClarity #WalkingInPurpose #HeartLedDreams #KingdomPurpose #CalledAndChosen #FaithOverFear #KingdomLiving #BoldInChrist
•
Follow
CALLED is now open for enrollment! I've got a value packed offer to take 3 women on this month for a 12 week journey to turn their story and experience into a service or product to create impact and income, We'll have 8 coaching calls that will run alongside weekly self study videos to go deep into your lived experience, pull out the gold that your ideal client needs right now. You'll start with getting rooted in your identity in Christ, because that is the foundation for everything. When we know that, we don't need to push and strive because we know who he has made us, that he is with us and that in our weakness he is made strong. We'll then look at the MILESTONES in your life, pulling out the shareable lessons. Along with your MASTERY, the gifts God blessed you with alongside the skills you've learnt in the highs and lows - combining these to offer something unique, that only YOU can offer. You'll get clear on who your ideal client is and what makes you the answer to her prayer. Module 3 focuses on the MESSAGE God has put in you, the motto of your life that you need your ideal women to know. You'll also get the practical steps of how to share your message easily and remove the stress and overwhelm from content creation. Module 4 wraps up with mindset and inner healing. I'll guide you as we partner with the great physician to uncover the wounds, lies and beliefs that keep us stuck from sharing our voice and being the women God has called us to be. I look forward to speaking with you, send me a DM or book a call bit.ly/DCCalled . . #GetUnstuck #RenewYourMindset #LifeDesignJourney #CrisisToClarity #WalkingInPurpose #HeartLedDreams #KingdomPurpose #CalledAndChosen #FaithOverFear #KingdomLiving #BoldInChrist
23 hours ago
View on Instagram |
2/8
Do you feel called to turn your story and experience into an offer, but don’t know how to structure it? As someone who created a business over 8 years ago using my story, gifts and passions I’d love to help! Let me know if you want to connect.
•
Follow
Do you feel called to turn your story and experience into an offer, but don’t know how to structure it? As someone who created a business over 8 years ago using my story, gifts and passions I’d love to help! Let me know if you want to connect.
2 days ago
View on Instagram |
3/8
3 Reasons Christian women don't start their business or ministry!

Watch to hear the top 3 reasons and what you need to know to love forward.

bit.ly/DCCalled

.

.

#eomenempoweringwomen #faithbased #calling #purposedriven #kingdombusiness
•
Follow
3 Reasons Christian women don't start their business or ministry! Watch to hear the top 3 reasons and what you need to know to love forward. bit.ly/DCCalled . . #eomenempoweringwomen #faithbased #calling #purposedriven #kingdombusiness
5 days ago
View on Instagram |
4/8
I didn’t plan this business… it started with my story

What felt like crisis at the time became the catalyst for everything I now do. I’ve written the full story - from postnatal depression to building a business from my story and gifts over on Substack. 

bit.ly/2butnot3

.

.

.
#YourStoryMatters
#StoryToPurpose
#PurposeDrivenLife
#StoryBasedBusiness
#WalkInYourCalling
#CalledAndChosen
#HeartLedBusiness
#StepIntoYourPurpose
#FaithAndPurpose
#BeYourMessage
•
Follow
I didn’t plan this business… it started with my story What felt like crisis at the time became the catalyst for everything I now do. I’ve written the full story - from postnatal depression to building a business from my story and gifts over on Substack. bit.ly/2butnot3 . . . #YourStoryMatters #StoryToPurpose #PurposeDrivenLife #StoryBasedBusiness #WalkInYourCalling #CalledAndChosen #HeartLedBusiness #StepIntoYourPurpose #FaithAndPurpose #BeYourMessage
6 days ago
View on Instagram |
5/8
Do you feel called to turn your story and experience into an offer, but don’t know how to structure it? 

As someone who created a business over 8 years ago using my story, gifts and passions I’d love to help! 

Let me know if you want to connect.

DM me or book a call bit.ly/DCCalled

Photos: Some of the highlights on this biz journey
Do you feel called to turn your story and experience into an offer, but don’t know how to structure it? 

As someone who created a business over 8 years ago using my story, gifts and passions I’d love to help! 

Let me know if you want to connect.

DM me or book a call bit.ly/DCCalled

Photos: Some of the highlights on this biz journey
Do you feel called to turn your story and experience into an offer, but don’t know how to structure it? 

As someone who created a business over 8 years ago using my story, gifts and passions I’d love to help! 

Let me know if you want to connect.

DM me or book a call bit.ly/DCCalled

Photos: Some of the highlights on this biz journey
Do you feel called to turn your story and experience into an offer, but don’t know how to structure it? 

As someone who created a business over 8 years ago using my story, gifts and passions I’d love to help! 

Let me know if you want to connect.

DM me or book a call bit.ly/DCCalled

Photos: Some of the highlights on this biz journey
Do you feel called to turn your story and experience into an offer, but don’t know how to structure it? 

As someone who created a business over 8 years ago using my story, gifts and passions I’d love to help! 

Let me know if you want to connect.

DM me or book a call bit.ly/DCCalled

Photos: Some of the highlights on this biz journey
Do you feel called to turn your story and experience into an offer, but don’t know how to structure it? 

As someone who created a business over 8 years ago using my story, gifts and passions I’d love to help! 

Let me know if you want to connect.

DM me or book a call bit.ly/DCCalled

Photos: Some of the highlights on this biz journey
Do you feel called to turn your story and experience into an offer, but don’t know how to structure it? 

As someone who created a business over 8 years ago using my story, gifts and passions I’d love to help! 

Let me know if you want to connect.

DM me or book a call bit.ly/DCCalled

Photos: Some of the highlights on this biz journey
Do you feel called to turn your story and experience into an offer, but don’t know how to structure it? 

As someone who created a business over 8 years ago using my story, gifts and passions I’d love to help! 

Let me know if you want to connect.

DM me or book a call bit.ly/DCCalled

Photos: Some of the highlights on this biz journey
Do you feel called to turn your story and experience into an offer, but don’t know how to structure it? 

As someone who created a business over 8 years ago using my story, gifts and passions I’d love to help! 

Let me know if you want to connect.

DM me or book a call bit.ly/DCCalled

Photos: Some of the highlights on this biz journey
Do you feel called to turn your story and experience into an offer, but don’t know how to structure it? 

As someone who created a business over 8 years ago using my story, gifts and passions I’d love to help! 

Let me know if you want to connect.

DM me or book a call bit.ly/DCCalled

Photos: Some of the highlights on this biz journey
•
Follow
Do you feel called to turn your story and experience into an offer, but don’t know how to structure it? As someone who created a business over 8 years ago using my story, gifts and passions I’d love to help! Let me know if you want to connect. DM me or book a call bit.ly/DCCalled Photos: Some of the highlights on this biz journey
6 days ago
View on Instagram |
6/8
Have you found yourself waiting even though you believe God gave you a message to share?
 
Maybe he's even given you the plan but you still haven't launched?
 
Perhaps if you're like me in the past you've been watching webinars and downloading freebies but you're still not taking action.
 
It's quite common and I see it with women I've worked with.
 
So many women stay stuck in preparation mode because they believe they need more confidence, more clarity, more qualifications, or more time before they begin.
 
But that's not true. I believe you already have a seed to plant right now that can grow into something amazing.
 
It's already in you, because it's your life story.
 
In this week’s post, I’m sharing why the answer isn’t another course or another strategy, but learning to turn your Milestones, Mastery, and Message into your Mission.
 
If you’re tired of preparing and ready to finally take the next step, this one is for you.
 
Read the full post over on my Substack. Link 🔗 bit.ly/iswtdplan 🔗

.

.
 #CreateYourPath #WalkingInPurpose #HeartLedDreams #CalledForMore #DestinySteps #FaithOverFear #KingdomLiving #KingdomPurpose #LivingOnPurpose
•
Follow
Have you found yourself waiting even though you believe God gave you a message to share? Maybe he's even given you the plan but you still haven't launched? Perhaps if you're like me in the past you've been watching webinars and downloading freebies but you're still not taking action. It's quite common and I see it with women I've worked with. So many women stay stuck in preparation mode because they believe they need more confidence, more clarity, more qualifications, or more time before they begin. But that's not true. I believe you already have a seed to plant right now that can grow into something amazing. It's already in you, because it's your life story. In this week’s post, I’m sharing why the answer isn’t another course or another strategy, but learning to turn your Milestones, Mastery, and Message into your Mission. If you’re tired of preparing and ready to finally take the next step, this one is for you. Read the full post over on my Substack. Link 🔗 bit.ly/iswtdplan 🔗 . . #CreateYourPath #WalkingInPurpose #HeartLedDreams #CalledForMore #DestinySteps #FaithOverFear #KingdomLiving #KingdomPurpose #LivingOnPurpose
2 weeks ago
View on Instagram |
7/8
What does learning a new language have to do with starting a business?

More than you might think.

Today I'm sharing a personal story about moving from Zambia to the UK as a child, losing my mother tongue, and what my colleagues taught me about courage, resilience, and being willing to sound like a beginner.

Because nobody becomes fluent by staying silent.

And the same is true when you're building a business, sharing your story, or stepping into a new season of life.

Read the full post on Substack. 🔗 bit.ly/newspeak1 🔗
•
Follow
What does learning a new language have to do with starting a business? More than you might think. Today I'm sharing a personal story about moving from Zambia to the UK as a child, losing my mother tongue, and what my colleagues taught me about courage, resilience, and being willing to sound like a beginner. Because nobody becomes fluent by staying silent. And the same is true when you're building a business, sharing your story, or stepping into a new season of life. Read the full post on Substack. 🔗 bit.ly/newspeak1 🔗
3 weeks ago
View on Instagram |
8/8
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